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What do current plans include?

Jellystone Campground featuring 40 plus cabins and 140 campsites

An immersive themed hotel (250 rooms with another 250 room expansion capability)

Indoor waterpark – Integral with the hotel is a 100,000 square foot indoor waterpark (with a 60,000 square foot expansion capability)

Family Entertainment Center – A 140,000 square foot Family Entertainment Center featuring VR interactive dark rides, ninja course/trampoline activities, family arcade, indoor and outdoor kids play area, indoor and outdoor go karting, 18 hole outdoor mini golf, 18 hole indoor dark light mini golf, climbing wall, ropes course, laser tag, birthday celebration party rooms, and up to 10 bowling lanes (with a 60,000 square foot expansion capability)

Expansion of our tropical themed Aqua
outdoor water park with exciting new wave pool, wave rider, Wibits expansion, Kid Wibits, state-of-the-art water slides, lazy river, river ride, kid zone with kiddie pools and splash pad/play area, new pool with cabanas, zip lines

Outdoor Adventure area with ziplines, climbing zone, challenge course, team building center, canopy walk, ropes courses, kids treetop kingdom play area, and nature hiking trails

The current estimated timeline for the proposed phased expansion is 10 years. Each time a new phase is implemented there will be a final development plan
approved by the zoning commission to ensure compliance with zoning, storm water regs, traffic regs, etc.

Thank you for your feedback!

We want to thank the community for its feedback on our proposed phased expansion. Our goal is to make Land of Illusion a year-round destination for family fun, and we continue to welcome your comments and suggestions.

Based your feedback, we have made several changes to our proposed expansion, including:

Greenspace – We have created a significant greenspace buffer between our park and our residential neighbors.

Eliminated Amusement Park – We have eliminated plans for an amusement park and roller coasters, and instead are focusing on expanding our outdoor water park and building a new water park and family fun center indoors.

Reduced Maximum Height – We have reduced the maximum height of structures to 100 feet.

Positive Impacts


Current plans are for a $190 million investment over an estimated ten-year phased expansion. About half of this investment is estimated to be for materials and equipment, and about half for payroll.


On average over a ten-year period, the expansion construction will support approximately 180 jobs per year, and the expansion is estimated the create over 500 operating jobs.


On average over the next 10 years of the phased expansion, LOI will attract approximately 600,000 guests per year, with about 100,000 of those staying overnight in our area.


Many of the families visiting Land of Illusion will shop, eat and stay overnight at businesses in our community outside of Land of Illusion, and this is estimated to result in an annual average of nearly $5 Million in additional spending. The additional guests and spending will be lower in the earlier years of the expansion and higher in the later years.

Local Tax Revenue Estimates


Property tax – Because of the significant planned investment, LOI property taxes are estimated to significantly increase over the 10-year
expansion period and remain at the higher levels following the expansion. Current estimates under current plans are:

  • By 2023, property taxes to the County will climb to over $500,000
  • By 2025, they will be well over $1.5 million
  • And by the end of the planned expansion, they will reach approximately $3 million annually

Sales tax – Estimated to range from over $50,000 the first year of the expansion to approximately $300,000 a year by the last couple of years ofthe expansion, averaging out to approximately $200,000 annually over a 10-year expansion period.

Lodging tax – The themed hotel will be subject to the County’s 3% lodging tax on all hotel room sales.


Property tax/Madison Local School District – Property tax revenue generated for the Madison Local School District based on the current
rate of taxation under current expansion plans are estimated at:

  • By 2023, property taxes to the School District would be over $2 million
  • By 2025, property taxes would likely be over $6.5 million
  • And by the end of the proposed expansion, property taxes would climb to over $13 million

Property tax/Madison Fire District – Property tax revenue generated for the Madison Fire District based on the current rate of taxation under
current expansion plans is estimated as:

  • By 2023, property taxes to the Fire District would be over $250,000
  • By 2025, property taxes would reach over $750,000
  • And by the end of the planned expansion, property taxes would exceed $1.5 million annually

Permissible lodging tax revenue to Madison Township – The Township may adopt its own lodging tax applicable to hotels in the
Township (including the project’s themed hotel) of up to 3% on all hotel room sales.

Permissible tourism tax revenue to Madison Township – The Township may be able to levy a tax on admission fees and ticket sales for
entry into parks and facilities involved in the project by creating a tourism development district over the site.

Detailed Expansion Plan

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